Secret Superstar 1st Weekend Box Office Collections
Secret Superstar 1st Weekend Box Office Collections is 31 crore. Aamir Khan’s Secret Superstar First Weekend Collection is the 11th Highest Opening Weekend of 2017.
If we considering only Friday – Sunday numbers, then the first weekend is slightly lower than Sachin : A Billion Dreams. The film had a extended 4-day weekend and it has managed to score decently at the box office though it was expected to do much better courtesy Aamir Khan, his marketing genius and strong word of mouth.
Secret Superstar faced strong competition from Golmaal Again since family audience was a major demographic for both the films. Golmaal Again being the bigger and more commercial film managed to dent some collections of Secret Superstar in many belts. Although the initial showcasing of Secret Superstar at the multiplexes especially – PVR, Inox and Cinepolis cost Golmaal Again around 10-12 % business loss too over the first two days.
The film will now rely on Monday and the remaining weekdays to give us an initial indication of where the film is heading as far as lifetime collections are concerned. A Good Monday number would be something similar to Thursday number as that will signal a drop of around 45-50 % from Friday and that is a good enough total for the film.
The film has scored well in the urban multiplexes and the metros but it hasn’t done much in Tier II and Tier III cities and single screens although the release size and strategy made the trade and media hopeful of strong numbers in these areas too. If we go by the budget of the film, the film is on right track but the presence of Aamir Khan hyped the prospects film in the media and the trade. Eventually, box office tells a different side of the story.
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